Migration is part of the human experience since the first man appeared on earth. The island of Sardinia,
situated in the middle of the Mediterranean, has a tradition of emigration. The Mayor and local officials of
Asuni were looking to develop their small town into a cultural destination and planned for the opening of a
local museum focused on Sardinian migration as well as migration as a global and historical phenomenon.
FDTdesign’s Creative Director Marco Moretti was hired by the architects, who designed the museum, to
develop the new brand identity of MEA, Museo dell’Emigrazione di Asuni (Museum of Emigration of Asuni).
A comprehensive identity system was developed followed by a brand manual equipped with graphic standards and
style guide. Anticipating the immediate needs for the opening of the museum, the manual included creative
attributes and templates for the various communication and promotional needs, such as stationary, signage,
advertising, merchandise, and numerous sample possibilities for brand usage.
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MEA is scheduled to open in the Spring of 2010.
Credits
Creative Direction: Marco Moretti
Management Team: Giuseppe Loche, Alberto Loche
Design: Marco Moretti
Technology: Marco Moretti, Cristiano Santeramo, Fausto Anedda
