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Case N 0001

Maserati USA

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Maserati returned to the North American market in 2002, a decade after abandoning it. The great Italian automotive marque needed to inspire and activate a dealer network, educate a sales staff, and convince all its audiences they had the tools to accomplish these tasks.

Project Description

FDTdesigns’ long time technology associate Intelliga Communications Inc. had the sophisticated engineering to develop a robust backend yet needed design support for the overall look and feel for Maserati’s debut Noth American site. FDT deveoped a complete web style guide including site and page architectures, user interface, and individual page templates. The design not only beautifully complimented the historic Maserati brand but provided Intelliga’s team with the tools to easily implement the site’s creation as well as preside over its demanding maintancence. The resulting site was as refined and as detail oriented as the cars themselves and became the pride of Maserati’s North America initiative.


Following the sites launch, phase two of Maserati’s promotional efforts was unveiled: Maserati Monthly, an online e-magazine created for Maserati customers, prospects, business partner, and an international market of car enthusiasts. Anticipating the need to organize and layout a vast amount of content on an ongoing basis, FDT designed a sleek templated system that equipped it’s authors and publisher with the tools to easily publish the monthly issues which have engaged its reader for several years.

  • Creative Direction: Marco Moretti
  • Management Team: Katherine Hill, Adam Fox (Intelliga communications)
  • Design: Marco Moretti
  • Technology: Thiago deMello Bueno, Intelliga Communications
  • Branding
  • Marketing
  • Printed matter
  • Advertising and Direct Mail Campaign
  • Online Experience