Project Description
The curator, Hans Ulrich Obrist and sponsoring partner e-flux, presented FDTdesign with the challenge to take an immense amount
of content – which primarily existed only in print and paper and had only been viewed through exhibition, and to create an
online venue accessible to a wider audience.
FDTdesign transformed handwriting, type and hand drawn sketches into a highly functional, interactive digital archive. A database-driven
website was developed to meticulously organize and archive the history of content on the back end while the front end presented a functional,
elegant interface to enable visitors to interact and participate on varying levels. Participants could download instruction and then later
post their results by simply uploading their personal pictures and comments.
The DO iT site has generated thousands of visitors and continues to be a spirited and influential project within the contemporary art world
and has received praise for its functional design. Additionally, the DO iT project has expanded to DO iT TV which FDTdesign designed and
developed.
